Copywriting without strategy is like navigating with a broken compass.
It will get you somewhere; it just might not be where you want to go.
With an increase in marketing and advertising noise, capturing the attention of customers—and inspiring them to take action—is harder than ever.
I sling ink that breaks through the noise and positions your products or services as the best and only solution to your customer's most burning problems—so customers can’t help but notice and can’t wait to buy.
The Problem
I know you want customers to take notice—and take action. To do that, you need copy that captures attention—that wins the hearts and minds of readers—and clearly positions your product, brand, or service as the best solution to their problems. The problem is, most copy is inert and isn’t anything more than words on a page.
It's Only Fair
I believe good copy is “the great equalizer” that democratizes business and creates an even playing field for all businesses—big and small. All businesses deserve a fighting chance, even if you don’t have a multi-million dollar marketing budget.
Achieve Outsized Results
As a small business owner, I understand how hard it can be to go toe to toe with the big dogs—and I see you. I take the experience I have writing for global brands—Netflix, Indeed, eHarmony, Southwest Airlines, and more—and use that to help growing companies achieve outsized results.
My process is simple:
1. We define a goal for your copy
2. I craft a measurable plan to accomplish your goal
3. You get copy that gets customers to take notice—and take action
So book a Wayfinder Session today.
For copy to be successful, it must have three things; a strategy, the tactics to execute the strategy, and a way to measure effectiveness. If one of these is missing, you have a one or two-legged stool (try sitting on one of those). The Wayfinder Session helps you get clarity on these three things so your copy actually achieves an objective. In fact, this is so important that I won't write a word for you without it.
In the meantime, get Copy Through the Customer Journey to help you plan your future copy needs, so you can stop being forgettable and instead sell more by winning the hearts and minds of your customers.